It’s format is welcoming to non-golfers and serious golfers alike who can gather in shared hitting bays while being servers food and drinks. One of the fastest growing golf-related companies right now is Topgolf. Topgolf's unique format makes the game more accessible Courtesy Topgolf As our CEO, Seth Waugh, likes to say, ‘If we can make golf look a little bit more like society, then maybe society can behave a little bit more like our game.’ And that would be a wonderful outcome.” how do we not just engage those consumers but retain them and give them fulfillment in their journey? And if we do that, our sport can continue to grow. There's a momentum in the sport that we have to continue. Hopefully at some point in the future would be 50/50, male-female. And certainly, the women's side of the game is growing. We're at a 25-year high in the number of young golfers 18 and under who are participating. So all of a sudden, golf started to resonate.
We had done research right before the pandemic, but then we realized that post-pandemic, those folks were the ones that were coming to golf because they couldn't do anything else. Price continued, “What we found in the third group was the mindful human who thinks about health and wellness and the zen that golf can create.